Being publicly pro-life can be tough – especially on the Internet. As someone who has posted op-eds I’ve written about pro-life issues, pictures of me and my friends at the March for Life in Washington, DC, and most of the undercover videos published by the Center for Medical Progress last summer, I have taken my share of public abuse on social media for my pro-life views. These are plain for all to see. But what people don’t see when they look at my page are the tens of productive discussions my posts have led to, offline. I’ve received just as many notes thanking me for my posts and the encouragement they give to those afraid to speak up about their pro-life positions. These posts have also led to in-depth and in-person conversations in which people who had never considered the issue before take one step closer to being pro-life. For every note I’ve received, I hope there are dozens more who have thought about the issue more seriously because they have seen my Facebook page. This makes the ridicule and conflict I often face eminently worthwhile.
Though I have by no means mastered the art of being a pro-life social media warrior, I will offer five tips from my experience about how to have more productive conversations about pro-life issues on social media platforms.
- Remember your audience.
If you’re American, fifty percent of your contacts are likely to be pro-choice. If you’re English, it’s more like ninety percent. Notwithstanding the tendency we have to befriend people of similar views, many if not most of the people seeing your posts are likely to disagree with you. When you write something, do so with the image of walking on a stage and speaking to 1,000 of your closest friends through a microphone (half of whom are booing you), not like you’re sitting in your parents’ basement alone with a laptop. That will help you manage the tone of your message and double-check the accuracy of your claims.
- Have a “hook.”
It’s helpful to anchor your comments by referring to current events instead of posting out of the blue. This increases the likelihood that someone will pay attention to your post when scrolling through their newsfeed. Plus, if your comments are timely and relevant, it won’t feel like you’re just moralizing your Facebook friends. People hate that.
- Back up your claims.
When you do post an article, be sure that it comes from a reliable source. This can be difficult to do in a media climate that is so blatantly pro-choice, but it’s worth the effort to add some authority to your claims. The facts surrounding such a controversial issue will always be matters of debate. However, you need to have a plausible explanation for your opinion, lest you be dismissed offhand.
- Watch your tone.
The pro-life message is a positive one: we appreciate the beauty and significance of every human life. Our tone must reflect that, and our pro-life social media presence can’t be limited to posting images of aborted fetuses (although such a strategy has a time and place). We lose when we do that because our tone becomes angry, negative, and off-putting. All the pro-choice side needs to do is find a famous actress to speak about the importance of abortion as a women’s rights cause. When it looks like pro-choicers are promoting a tangible good and pro-lifers are fighting against it, we have lost in the court of public opinion. So in addition to highlighting the horror of abortion, we have to post twice as much about the positive pro-life work that’s happening, not just for the unborn, but also for the elderly. A picture with a grandparent or baby, a link to a group facilitating adoption, a calendar of events at the local convalescent home — these are all subtle messages that will (hopefully) not provoke a big fight, but will celebrate every human life.
- Manage the comments.
When you are going to post something controversial, plan ahead. Choose your timing carefully so that you have a day on which you can manage the comments. Even if you post a coherent, factually proven point, your efforts will have the opposite effect you intend if there are a bunch of unanswered comments beneath it. It is best to arrange for a handful of people to keep an eye on the post and can come to your aid when necessary so you aren’t overwhelmed and it doesn’t look like you’re the only one of your friends with pro-life views. Furthermore, in managing the comments, remember that it is your page. You can choose the content of the discussion, and delete comments that are accusatory, irrelevant, or rude. Finally, don’t allow someone to bait you into saying anything that could be taken out of context later. Even if you delete content on Facebook, it is out there forever.
Social media is an important tool for promoting the pro-life cause in our generation. Its strength lies in its ability to reach a lot of people at once, many of whom may not have thought one way or another about the issue. Unfortunately, the breadth of reach often corresponds with a lack of depth. In a personal conversation about pro-life issues, you’re unlikely to change someone’s view completely — much less so on social media. You can’t expect a post or comment war to change someone’s heart. After all, the pro-life battle is one about hearts more than minds — no argument can prove beyond dispute that human life is worth living and protecting, even in the most difficult circumstances. People need to see this and internalize it for themselves. Our witness, in our daily lives and on social media, can help get them there, one step and one post at a time.
Aurora Griffin is a Rhodes Scholar from California